Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

Featured Content

Forrester Wave-2023_Resource-Tile
Research/Analysis

Intent Data

TechTarget Recognized by Forrester as a Leader Among B2B Intent Data Providers

TechTarget has been named a Leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023. Using a rigorous multi-criteria evaluation, the Forrester Wave report ranks 14 B2B intent data […]

Download Now
Focus-Summit-2024-Resource-Tile_v3
Webinars/Events

ABM

Focus Summit: What is the Future of ABM?

Join us on May 16 for a day of valuable sessions dedicated to examining where we are right now with Account-Based Marketing and where AI may be taking us in the near and longer terms.

Register Today
PMV_Becoming-Your-Own-CMO-Res-Button.png
Webinars/Events

Partner Marketing

Partner Marketing Visionaries, Ep. 18: Becoming Your Own CMO: Taking the Reins as a Partner Marketing Leader
Content_Brilliance_in_Action-Webinar-Resource-1-Play.jpg
Webinars/Events

Content

Good, Better, Best: How to Deliver Great Content Marketing Outcomes
PMV-Short-Form-Video-3_Resource-Tile.png
Webinars/Events

Partner Marketing

Data Management & Analytics Market Trends for Partner Marketers
PMV-Short-Form-Video-2_Resource-Tile.png
Webinars/Events

Partner Marketing

Cybersecurity Market Trends for Partner Marketers
PMV-Short-Form-Video-1_Resource-Tile.png
Webinars/Events

Partner Marketing

Infrastructure, Networking, Cloud & DevOps Market Trends for Partner Marketers
ZeOmega_Case_Study-Resources-Tile
Case Study

Healthcare Marketing

How ZeOmega Leveraged an Omni-Channel Strategy with Xtelligent Healthcare from TechTarget
Account-Intent-Feed-Resource-Icons-384×320
Product Sheet

Intent Data

Account Intent Feeds Overview
Ebook_8_Resource.png
White Paper/E-Book

Healthcare Marketing

Analyzing the Back-End Revenue Cycle and Important Best Practices
Ebook_9_Resource.png
White Paper/E-Book

Healthcare Marketing

Revenue Cycle Management with Automation and AI
How-Enterprise-Strategy-Group-Helps-Tech-Companies-in-APAC-Deliver-Better-Business-Outcomes-rsc-img
Video

APAC

How Enterprise Strategy Group Helps Tech Companies in APAC Deliver Better Business Outcomes
Technology-Spending-Intentions-Highlights_Resource-Tile.png
White Paper/E-Book

Sales

2024 Technology Spending Intentions Study Highlights
A-Guide-to-Writing-Great-B2B-Email-Copy_Resource.png
White Paper/E-Book

Content

A Guide to Writing Great B2B Email Copy
Xtelligent-Resource-3
White Paper/E-Book

Healthcare Marketing

How AI is Impacting Healthcare
Intent-Guided Multithreading Tactics that Work-RESOURCE.png
White Paper/E-Book

Intent Data

Intent-Guided Multithreading Tactics That Work
Technology Investment Drivers
Blog Post

Content

Five Top Technology Investment Drivers for 2024
Xtelligent-Resource-6
White Paper/E-Book

Healthcare Marketing

A Look Inside of the Top Four Value-Based Care Plans
PE-Salesforce-Integration_Resource-Tile_v3
Video

Intent Data

Priority Engine with Salesforce: Supercharge Your Go-to-Market
TTGT_The_State_of_Partner_Marketing_in_EMEA_Resource.jpg
Webinars/Events

Partner Marketing

Partner Marketing Visionaries, Ep. 17: The State of Partner Marketing in EMEA
Xtelligent-Resource-5
White Paper/E-Book

Healthcare Marketing

Top 2024 Forecasts for the Pharmaceutical and Life Sciences Sectors
TTGT_How_to_Measure_It_and_Drive_It_Through_the_Roof_Resource
Webinars/Events

Intent Data

Intent Data and ROI: How to Measure It and Drive It Through the Roof
Media Consumption Survey
Blog Post

Content

The Future of Media Consumption: What Tech Buyers Expect in 2024 and Beyond   
Xtelligent-Resource-1
White Paper/E-Book

Healthcare Marketing

Top Healthcare Industry Forecasts For This Year
partner demand generation
Blog Post

Partner Marketing

Intent Data + Partner Marketing: Six Innovative Use Cases that Drive Pipeline
ROI-Summit_EMEA_Resource-1
Event

EMEA

TechTarget’s ROI Summit EMEA: Achieving Your Full Marketing Potential with Data-Driven Strategies, 22 May 2024 in London
Xtelligent-Resource-3
White Paper/E-Book

Healthcare Marketing

Survey Highlights Issues with Revenue Cycle Management for 2024
PMV_Together-We-Thrive-2024-Res2
Webinars/Events

Partner Marketing

Recorded Sessions: Partner Marketing Visionaries Summit 2024
Content-Webinar-Resource-1-Play.jpg
Webinars/Events

Demand Generation

Creating a Memorable Marketing Message That Lasts
ESG_Analyst-Insights-Series-1_Resource-Tile.png
Webinars/Events

Market Intelligence

Webinar Series: Analyst Insights for GTM Actions
Xtelligent-Resource-2
White Paper/E-Book

Healthcare Marketing

Top Healthcare Cybersecurity Predictions for 2024
2024-Technology-Spending-Priorities-APAC-Resource-Tile
Video

Market Intelligence

2024 Technology Spending Priorities, APAC
PayPal-bhawna_sharma_rsc-tile
Blog Post

Partner Marketing

Sailing Through Changes: Three Trends Shaping Partner Marketing in 2024
Xtelligent-Resource-1-R1a
White Paper/E-Book

Healthcare Marketing

Patient Care, Policy & More: This Year’s Virtual Care Trends
Analyst-Insights-for-GTM-Action_Res.png
Webinars/Events

Market Intelligence

Analyst Insights for GTM Actions: Using Market Research to Build a Differentiated GenAI Story
PE-Event-Marketing-Blueprint-Resource
Product Sheet

Intent Data

Event Marketing with Priority Engine
Sales Results
Blog Post

Sales

Harness Technology, Training and Intent for Maximum Sales Results
ShortGuidetoWebinars_Resource
White Paper/E-Book

Demand Generation

A Short Guide to Webinars for Demand Gen
Two businesspeople at the top of a computer looking at data on a computer.
Blog Post

Partner Marketing

Five Demand Generation Best Practices to Help You Build Partner Pipeline
ServiceNow-Resources-Tile
Case Study

Partner Marketing

How ServiceNow Drives Customer Expansion at Scale Through Partners
TTGT-Media-Consumption-Series_EP-1-Resource-Tile-384×320.jpg
Webinars/Events

Demand Generation

Webinar Series: Navigating the Tech Buyer Journey in 2024
Four-Tips-to-Get-Started-on-your-Intent-Journey_Resource-Tile.jpg
Infographic

Intent Data

Four Tips to Get Started on Your Intent Journey
Intent-Summit-2024-Resource-Tile_v2
Webinars/Events

Partner Marketing

How 8×8 Leverages Intent Data to Fuel Joint Campaigns
expert tips for how to overcome intent data challenges to realize the true ROI on intent data.
Blog Post

Intent Data

Charting a Course to ROI: Navigating Intent Data Challenges Effectively
PMV-Partner-Intersection-Button-Res
Webinars/Events

Partner Marketing

Discussion Series: Partner Marketing Visionaries
ESG-Fuel-Your-GTM-Resource-Tile
Webinar

Content

Fuel Your GTM with Credible, Data-Driven Content
Rules-of-Engagement-Res-Button
Webinars/Events

Demand Generation

Webinar Series: Rules of Engagement
Quartet performing on stage in theater
Blog Post

Content

Five Reasons Your Content is Underperforming and How to Get Back on Track
Diverse buying team
Blog Post

Content

The Value of Independent Third-Party Content
Why-Sales-Rep-Love-IntentMail-AI-Resource-Tile
Video

Intent Data

Why Sales Reps Love Priority Engine’s IntentMail AI
ABM-That-Works-4-Resource-PLAY
Webinars/Events

ABM

Webinar Series: ABM That Works
SQL-Resource-Icons-384×320
Product Sheet

Intent Data

Accelerate Pipeline with TechTarget’s Confirmed Projects™
B2BMX-2024-rsc-img
Event

Resource

Come see us at B2BMX
Companyon_Venture_Partners_series
Webinars/Events

Demand Generation

Webinar Series: Tech Investors and Operators
ESG_INFGBracingorEmbracing_AI_Res
Infographic

Market Intelligence

Embracing or Bracing? Tech Buyers’ Perceptions of AI-Generated Content
TTGT-Media-Consumption-Series_EP-3-Resource-Tile.png
Webinars/Events

Demand Generation

Decision-Making Dynamics: Roles, Buying Teams and the 2024 Tech Purchase Process
Trends-in-Tech-Purchasing-for-2024-in-EMEA_Res.png
Infographic

Demand Generation

Trends in Tech Purchasing for 2024 in EMEA
TTGT-Media-Consumption-Series_EP-2-Resource-Tile.png
Webinars/Events

Demand Generation

Switch or Stay: Understanding Tech Vendor Loyalty and Customer Retention
Designing-a-Comprehensive-Intent-Data-Strategy-RESOURCE.jpg
White Paper/E-Book

Intent Data

Designing a Comprehensive Intent Data Strategy
Elevator-Pitch-Resource-Tile_v1
Video

Intent Data

Make the Invisible, Visible: Identify the Active Buying Teams at Your Target Accounts
Editorial-video-rsc-img
Video

Content

Content That Attracts Buyers. Data to Connect Them to You.
Marketing-Complex-Categories-Like-Zero-Trust-WEBINAR-RESOURCE-PLAY.jpg
Webinars/Events

Market Intelligence

Analyst Insights for GTM Actions: Marketing Complex Categories Like Zero Trust
Contact Sales
Contact Sales
Conversion Pixel