Partner Marketing

Strategy Services

Expert guidance to inform joint GTM strategy and messaging

Our analysts are experts in your market and they know what makes your buyer tick. Access TechTarget’s analyst advisory, market research and buyer insights to understand the latest industry trends, differentiate from your competitors, craft compelling joint messaging and align around an effective go-to-market strategy. Ensure that you have the right content to engage the buying team throughout their journey with an expert content assessment. Educate sellers on your joint solution and why it matters in the context of current market trends with an analyst-led partner sales enablement session.

Content Services

Compelling joint content for every stage of the buyer’s journey

Need to tell your “better together” story with a strategic alliance partner or arm partners with content to fuel partner-led campaigns? From top-of-funnel thought leadership assets to mid-funnel engagement accelerators, TechTarget delivers expert-crafted content shaped by our intimate knowledge of your market and your buyer.

Expand your content library by co-sponsoring our editorial content or letting our analysts craft custom content ranging from e-books and case studies to interactive tools and animated explainers to technical and economic validations. Deliver a polished attendee experience and add 3^rd-party credibility with turnkey joint webinars. Showcase your partners and drive buyer engagement with a co-branded content hub.

Demand Services

Access and influence active buyers to drive partner pipeline

When it comes to demand generation, audience matters. Whether you are launching a joint campaign with a strategic partner or creating partner-led demand at scale, TechTarget helps you reach active buyers showing real purchase intent so you can build awareness, generate better leads and create pipeline.

Keep your joint solution top-of-mind with data-driven display advertising. Generate quality top-of-funnel leads at scale with content syndication, webinar leads and virtual event sponsorships. Help sellers book more qualified appointments, faster with Confirmed Projects™. Expand your database with contacts actively researching relevant topics with intent-based deal data.

Critical capabilities for strategic partner programs

As the largest internet publisher of decision support content for buyers, TechTarget has the market proximity that fuels unmatched experience, scope and scale for your most important partner programs. Our Partner Marketing Services Group addresses the evolving requirements of the Partner Marketing and Sales community with a robust portfolio of marketing services—from primary research to custom content, to demand generation and omni-channel execution. Because we understand your target audiences better, we can support you better, end-to-end.

Better, more aligned program strategy

Programs thrive when partners can align from concept through implementation. The more precise and clear your strategy, the more efficient and effective your rollout can be. TechTarget’s analyst-guided research-based approach ensures a fact-driven foundation that enables stronger partner alignment so that you can execute and compete better together. Our capabilities ensure that your content differentiates you better, your tactics deliver more effectively, and you achieve your objectives more efficiently.

Content that helps buyers buy

In this era of digitally savvy buyers, content plays an essential role in both shaping their opinions and supporting their decision-making processes. Without competitive content, you lose. But creating better content requires intimate market and customer knowledge that many teams lack and most service providers can’t offer.

TechTarget is different. We know your space. We have the analyst skills to illuminate key buyer needs and highlight essential partner differentiators. What’s more, from robust technical and economic validations through to infographics and even social-media “snippets”, we can build critical cornerstone marketing assets as well as easy-to-consume derivative materials for you.

Executional scale, intent-driven precision and omni-channel reach

More enterprise tech companies work with TechTarget than anyone else because we have the scale and capabilities to deliver better results, faster. Many come to us because we can efficiently reach their audiences. They stay because of the effectiveness of our industry-leading Prospect-Level Intent™-driven demand generation model and omni-channel delivery services. Whether you require advertising, demand generation including sales-ready leads, robust video, webinar or virtual event support, or a variety of marketing services in combination, we can execute all this for you or fuel your own capabilities as you prefer.

Segments of Partner Ecosystem Served:

Channel sales enablement & partner recruitment

TechTarget can help you increase channel partner success and loyalty using Prospect-Level Intent™ to efficiently and productively identify relevant prospects for your channel constituencies from among our 29 million-plus registered opt-in IT and business professionals. Our Customer Success team then meets your channel marketing and sales practitioners where they are—in terms of content, staffing levels, experience and infrastructure—to accelerate your ability to leverage our offerings and benefit from our data-driven marketing and sales best practices across your organization.

For growing your channel ecosystem, behavioral targeting of active prospects can double the number of partner opportunities you develop vs. channel partner prospecting with cold contacts. TechTarget’s Verified MSP Targeting helps you identify candidate MSPs, CSPs, VARs and other high-value channel players that are active in researching technology and channel business topics across our network of 150+ hyper-specific technology information sites, including TechTarget IT Channel.