1.0TechTargethttps://www.techtarget.comTechnology Spending Intentions and Buyer Behavior in an Uncertain Economic Climaterich600338<blockquote class="wp-embedded-content" data-secret="Fbrv6oWC7V"><a href="https://www.techtarget.com/resources/technology-spending-intentions-and-buyer-behavior-in-an-uncertain-economic-climate/">Technology Spending Intentions and Buyer Behavior in an Uncertain Economic Climate</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.techtarget.com/resources/technology-spending-intentions-and-buyer-behavior-in-an-uncertain-economic-climate/embed/#?secret=Fbrv6oWC7V" width="600" height="338" title="“Technology Spending Intentions and Buyer Behavior in an Uncertain Economic Climate” — TechTarget" data-secret="Fbrv6oWC7V" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
/* <![CDATA[ */
/*! This file is auto-generated */
!function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document);
/* ]]> */
</script>
https://www.techtarget.com/wp-content/uploads/2022/12/ESG-Doug-Cahill-Video-Resource-Tile.jpg768640The uncertainty of the macro-economic climate is serving as a call-to-action for both the sell and buy side of the technology market. Technology vendor marketing teams need to evaluate the return on their demand gen spend with an eye toward both customer acquisition and customer retention. Similarly, IT leaders are also scrutinizing their investments—gaining greater operational efficiency while enabling strategic digital transformation initiatives.