Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

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White Paper/E-Book

Sales

2024 Technology Spending Intentions Study Highlights
Technology Investment Drivers
Blog Post

Content

Five Top Technology Investment Drivers for 2024
Media Consumption Survey
Blog Post

Content

The Future of Media Consumption: What Tech Buyers Expect in 2024 and Beyond   
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Webinars/Events

Market Intelligence

Webinar Series: Analyst Insights for GTM Actions
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Video

Market Intelligence

2024 Technology Spending Priorities, APAC
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Webinars/Events

Market Intelligence

Analyst Insights for GTM Actions: Using Market Research to Build a Differentiated GenAI Story
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Infographic

Market Intelligence

Embracing or Bracing? Tech Buyers’ Perceptions of AI-Generated Content
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Webinars/Events

Market Intelligence

Analyst Insights for GTM Actions: Marketing Complex Categories Like Zero Trust
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Webinars/Events

Market Intelligence

The Impact of Sustainability on IT Buying Decisions
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Infographic

Demand Generation

Your Tech Buyers are Hungry for GenAI … Serve Them What They Want!
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Video

Content

Innovate and Compete More Effectively with Enterprise Strategy Group
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Webinars/Events

Market Intelligence

Tech Investors and Operators: Scale Venture Partners
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Research/Analysis

Market Intelligence

Beyond the GenAI Hype: Real-World Investments, Use Cases and Concerns
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Webinars/Events

Market Intelligence

Engines of Alignment: People, Processes, Data and Measurement
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Infographic

EMEA

Changing IT Budgets and Spending in Europe
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Infographic

Market Intelligence

Navigating IT Budgets Amid Market Uncertainty
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Webinars/Events

Market Intelligence

Analyst Insights for GTM Actions: Leveraging Market Trend Data to Out-Market Your Competition
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White Paper/E-Book

Market Intelligence

Aligning to European IT Priorities to Drive Buyer Engagement
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White Paper/E-Book

Intent Data

Cracking the Buyer’s Journey with Intent Data
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White Paper/E-Book

Market Intelligence

Highlights from Our North American 2023 IT Priorities Study
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Webinars/Events

Market Intelligence

Analyst Insights for GTM Actions: Lessons Learned from Security Buyers
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Infographic

Market Intelligence

Effective Content Distribution in a Competitive Digital World
TTGT-ESG_2022-2023-Media-Consumption-and-Vendor-Engagement_Infographic-RESOURCE
Infographic

Market Intelligence

The Modern IT Buyer’s Research Journey
Understanding-IT-Buyers-Behaviors_Resource-Tile
White Paper/E-Book

EMEA

Understanding IT Buyers’ Behaviors
Companyon_Venture_Partners_Res
Webinar

Market Intelligence

Tech Investors and Operators: Companyon Ventures
European-IT-Priorities-2023-Resource-Tile
Webinar

Market Intelligence

European IT Priorities: What’s in Store for 2023?
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Webinar

Market Intelligence

Tech Investors and Operators: Bessemer Venture Partners
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Video

Market Intelligence

Technology Spending Intentions and Buyer Behavior in an Uncertain Economic Climate
Media-Consumption-Vendor-Study-Resources-Tile
White Paper/E-Book

Market Intelligence

2022-2023 Media Consumption and Vendor Engagement Study
business preparation
Blog Post

Market Intelligence

Current Experiences and Preparing Your Business for What’s Next
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Video

Content

How to Build More Pipeline ­When Everything’s Gone Virtual
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Knowledge Sharing

Market Intelligence

Future of Analytics Will Close Gap Between Data, Decisions
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Knowledge Sharing

Market Intelligence

6 Essential Big Data Best Practices for Businesses
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Presentation

Market Intelligence

Adapting to and Thriving in a Shapeshifting Cybersecurity Market
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Webinar

Market Intelligence

2022 IT Priorities Preview: New Trends in Technology Infrastructure Spending
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Webinar

Market Intelligence

Customer-centric Growth in a Shapeshifting Cybersecurity Market
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Webinar

Market Intelligence

Market Insights: 2021 DevOps Pulse Survey Results
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Webinar

Market Intelligence

Market Insights for Systems Management Marketers in 2022
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Webinar

Market Intelligence

Market Insights: The Evolving Role of Strategic IT Leaders
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White Paper/E-Book

Market Intelligence

2021 BrightTALK Benchmarks Report: Patterns in the Data
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Webinar

Market Intelligence

Market Insights: The State of Data Science in 2021
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Webinar

Market Intelligence

Market Insights: The State of Customer Experience in 2021
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Webinar

Market Intelligence

Market Insights: Managed Service Provider (MSP) Content Preferences and Buying Behavior in 2021
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Webinar

Market Intelligence

Market Insights: B2B Tech Buyer Content Preferences and Behavior in 2021
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White Paper/E-Book

Demand Generation

Digital Marketing Maturity Benchmarks Report
managed service provider MSP
Blog Post

Virtual Business Strategies

The Critical Importance of MSPs in a Changing Market and How to Effectively Target Them
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Video

Virtual Business Strategies

EMEA Roundtable: Post-pandemic Tech and the Importance of Intent-based Marketing
2020-BrightTALK-Benchmarks-Report
White Paper/E-Book

Demand Generation

2020 BrightTALK Benchmarks Report
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Video

Virtual Business Strategies

Observations on Current Buyer Research Behavior for Tech Vendor Marketing and Sales
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Video

Virtual Business Strategies

Adapt Cybersecurity Marketing Strategies to Align with Today’s Buyer Realities
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Video

Virtual Business Strategies

Learnings to Date: Implications for Tech Marketers in Today’s Environment
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Presentation

Market Intelligence

State of Data Enabled Marketing: Turning Insights into Actions
technology buying content
Blog Post

Content

TechTarget – 20 Years Later: Great Content Is Still the Key
NVMe
White Paper/E-Book

Market Intelligence

Market Intelligence Report: NVMe Storage for Marketers
Hybrid Cloud
White Paper/E-Book

Market Intelligence

Market Intelligence Report: Hybrid Cloud for Marketers
attribution
Article

Demand Generation

Better Together — Using Attribution Approaches for Understanding, Not for Credit
hyperealityIT
Video

Integrated Marketing

2017 IT Purchase Intentions: Hype vs Reality
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Video

Market Intelligence

Get the Facts About the Teams Buying Enterprise Technology
APAC digital marketing
Blog Post

Content

The State of APAC IT Digital Marketing
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Blog Post

Content

Effectively Engage Today’s IT Buyer – Takeaways from TechTarget’s Boston ROI Summit
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