Our seasoned analysts couple their industry-leading B2B research with in-depth buyer intent data for unparalleled insights about critical technology markets.
Clients trust us across their GTMs—from strategy and product development to competitive insights and content creation—because we deliver high-quality, actionable support.
Browse our extensive library of research reports, research-based content, and blogs for actionable data and expert analysis of the latest B2B technology trends, market dynamics, and business opportunities.
Our seasoned analysts couple their industry-leading B2B research with in-depth buyer intent data for unparalleled insights about critical technology markets.
Clients trust us across their GTMs—from strategy and product development to competitive insights and content creation—because we deliver high-quality, actionable support.
Browse our extensive library of research reports, research-based content, and blogs for actionable data and expert analysis of the latest B2B technology trends, market dynamics, and business opportunities.
Senior Analyst Jon Brown has 20+ years of experience in IT product management as well as a passion for marketing and product positioning.
Jon was formerly Vice President, Market Insights at TechTarget, Enterprise Strategy Group’s parent company, and Publisher of TechTarget CIO, TechTarget IT Operations, and TechTarget Sustainability & ESG.
Prior to joining TechTarget and Enterprise Strategy Group, Jon held product, sales, and business management leadership roles at a variety of enterprise software firms. He holds a BA from Amherst College in Amherst, Massachusetts and an MBA from The Isenberg School of Management at the University of Massachusetts, Amherst.
Sustainability is rising as a purchase decision factor, and all IT vendors must be able to demonstrate their commitment to these principles or face potential elimination from purchase consideration by multinational organizations.”
The need for observability in IT operations management is driven by the desire for organizations to reduce downtime, increase operational security, and improve customer, digital, and employee experiences. This is important because software, in many cases, contributes directly to an organization’s bottom line.
