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Source: Enterprise Strategy Group Research Report, Enterprise Strategy Group Research Report, Enabling Modern Business With Multi-cloud Networking, March 2024.

Organizations are increasingly deploying applications across multiple public cloud locations in a meaningful way. This is vastly different from only three years ago when the majority of organizations were using multiple cloud service providers but primarily depending on only one for almost all of their service needs. Today it is common for organizations to deploy production and mission-critical applications across multiple public cloud service (e.g., IaaS) providers. Modern application environments are driving this adoption as organizations seek to optimize performance and quickly and easily set up connections to these cloud providers.

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Source: Enterprise Strategy Group Research Report, Enterprise Strategy Group Research Report, Endpoint Device Trends: Evaluating a Shifting Desktop and Laptop Procurement, Management, OS, Feature, Application, and Spending Landscape, February 2024.

Whether using traditional PCs or laptops, workstations, Macs, Chromebooks, or virtual desktops and applications, the endpoint device is the first link in the chain that connects a user to their work. In today’s typical corporate environment, IT organizations are tasked with supporting multiple endpoint devices per user across a range of hardware form factors and operating systems. Each device or OS type requires additional considerations for purchasing, deployment, management, and security. Acquisition, deployment, and ongoing management efforts are affected by this sprawl, with models often including thin clients, BYOD programs, unmanaged (zero-trust) devices, and corporate-managed devices.

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Source: Enterprise Strategy Group Research Report, 2024 Technology Spending Intentions Survey, February 2024.

While macroeconomic conditions have improved over the last several months, many businesses are still taking a cautious approach to spending. However, for many organizations, this is not an option when it comes to technology investments that underpin digital transformation efforts and increasingly serve as competitive differentiators. With this in mind, TechTarget’s Enterprise Strategy Group surveyed 938 senior IT and business decision-makers to ascertain IT budget outlooks for 2024, both overall and for specific technologies, and to determine the key business and technology priorities driving these spending plans.

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Source: Enterprise Strategy Group Research Report, Navigating the Evolving AI Infrastructure Landscape, September 2023.

As AI continues its meteoric rise into business and IT environments, organizations are rapidly assembling or accelerating strategies to support AI technologies across every applicable area. Unlike niche technologies that impact only certain processes or personnel, AI has wide-ranging potential to transform entire businesses, IT environments, and associated teams. In turn, AI strategies must be multi-pronged efforts that properly align business objectives with AI initiatives and expectations, which requires thorough participation from stakeholders across the organization. The underlying infrastructure and other supportive elements must be fully capable of supporting that tandem strategy.

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• Media types B2B buyers rely on when building a vendor shortlist
• Channels where B2B buyers are spending more time doing research
• What buyers want from vendor content including what motivates them to attend webinars
• Trends in vendor loyalty, including what causes customers to switch vendors/suppliers
• What tech vendors need to do to maintain a strong ongoing relationship with their customers

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The post Understanding Sr. IT and Business Leaders’ Media Consumption Preferences in 2024 appeared first on Enterprise Strategy Group.

• Media types B2B buyers rely on when building a vendor shortlist
• Channels where B2B buyers are spending more time doing research
• What buyers want from vendor content including what motivates them to attend webinars
• Trends in vendor loyalty, including what causes customers to switch vendors/suppliers
• What tech vendors need to do to maintain a strong ongoing relationship with their customers

Already an Enterprise Strategy Group client? Log in to read the full report.

If you are not yet a Subscription Client but would like to learn more about accessing this report, please contact us.

The post EMEA Tech Buyers Media Consumption Habits in 2024 appeared first on Enterprise Strategy Group.

• Media types B2B buyers rely on when building a vendor shortlist
• Channels where B2B buyers are spending more time doing research
• What buyers want from vendor content including what motivates them to attend webinars
• Trends in vendor loyalty, including what causes customers to switch vendors/suppliers
• What tech vendors need to do to maintain a strong ongoing relationship with their customers

Already an Enterprise Strategy Group client? Log in to read the full report.

If you are not yet a Subscription Client but would like to learn more about accessing this report, please contact us.

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