Alicia Borchardt, Author at TechTarget

Alicia Borchardt

Marketing Programs Manager

expert tips for how to overcome intent data challenges to realize the true ROI on intent data.

February 20, 2024

Charting a Course to ROI: Navigating Intent Data Challenges Effectively

Alicia Borchardt Marketing Programs Manager

When implemented and activated correctly, intent data can serve as a compass, providing a clear view into the needs of your potential customers as they make their way through the […]

May 23, 2023

3 Ways to Use Intent Data to Improve ABM Outcomes

Alicia Borchardt Marketing Programs Manager

A lot is said about the benefits of ABM, but less is said around the effort ABM requires. ABM is often more work per account than other marketing activities because […]