Ross Whittaker
Director of North America Marketing
InterSystems
Customer Spotlight:
InterSystems
“TechTarget revolutionized Enterprise B2B technology marketing when it launched Priority Engine years ago, and it has done it again now for Healthcare. Priority Engine’s clear competitive advantage is its ability to tell us which Healthcare accounts we should review deeper, or prioritize on-demand, by giving us insights into the active research (and researchers) within the organizations.
“Furthermore, it allows for a faster way to access the healthcare market at a time when data, intelligence and the people associated within expand (or shrink) and pivot regularly. It allows for near-time outcomes to be actioned in all stages of the marketing and sales funnels. Traditional healthcare marketing has been thirsty for dynamic data to leverage. Bonus: it allows for proofing out your ICP account list to adjust, or to double-click on what you have now confirmed to be correctly focused on. And that allows for clearer ability to stack-rank by actual current data, rather than well-planned but possible arbitrary numbers or what has worked in the past.”
Additional Testimonials
“Xtelligent has been integral in adding value to our marketing programs. They have developed thought leadership content for us that we have re-purposed in several campaigns and have promoted the content through their own channels to help drive meaningful leads based on specific markets and role criteria. They are a valued partner and great resource in navigating through issues that resonate within the healthcare IT space.”
“We are always pleased with the quality of the leads and swiftness of the programs we run with you guys!”
“Things are great! We are happy with the lead flow!”
